66% Growth in Organic Impressions at Rocket Health

The Brief

Rocket Health needed to grow its organic digital presence — on the blog and across social platforms. The challenge: mental health is a sensitive category. Content had to be genuinely helpful and medically sound, while still being optimised to reach people at the moment they needed it most.

Blog Strategy

I developed and executed a targeted content strategy for the Rocket Health blog, focused on:

• Identifying high-intent search topics (anxiety, therapy, burnout, relationships)
• Writing long-form articles that answered real questions while meeting SEO requirements
• Structuring each piece for both skimmability and depth

The result: 66% growth in organic impressions over the campaign period.

Social Media Strategy

For LinkedIn and Twitter, I built a content calendar that mixed:

• Educational content (destigmatising therapy, explaining mental health conditions)
• Relatable, shareable short-form content
• Community stories and user voices
• Timely content around mental health awareness events

LinkedIn impressions grew by 52%. Twitter impressions grew by 44%.

Community & Other Work

Beyond content, I hosted regular Discord sessions for Rocket Health’s online community of 5000+ members — moderating conversations, answering questions, and keeping the community engaged and supported.

I also developed copy and scripts for marketing campaigns across WhatsApp and Email — transactional and nurture communications that maintained the brand’s empathetic tone.