About Me

I'm Ayushi Tomar — a copywriter and content strategist based in Bengaluru who believes that the right word in the right place can change everything.

Currently, I work as Sr. Executive, Creative at Urban Ladder, where I've helped redefine the brand's voice, led end-to-end copy for ATL and BTL campaigns, and developed content strategies for 200+ products across new collections like Oasis and Terra. My work spans brand films, landing pages, product catalogues, influencer partnerships, print, and digital advertising.

Before Urban Ladder, I was a Content Associate at Rocket Health, where I helped grow organic blog impressions by 66%, co-created YouTube scripts that hit 3 lakh+ views, and grew LinkedIn and Twitter impressions by 52% and 44% respectively.

I hold a Master's in English from the University of Delhi (2021–2023), which means I've spent a lot of time thinking about words — and I've never quite stopped.

When I'm not writing copy, I'm probably reading, overthinking, or trying to convince someone that punctuation matters.