About Me

Hey, I’m Ayushi

A Content Strategist and Copywriter.

I started my career as a freelancer while pursuing my Master’s in English at the University of Delhi. My early work involved building personal brands for entrepreneurs on LinkedIn and X, before I moved to the brand side with Rocket Health (India’s most trusted mental healthcare startup). Next, I spent 2.4 years at Urban Ladder (a furniture and décor company owned by Reliance Retail), where I discovered how much I enjoy thinking about brands, not just what they say, but also how and why they say it.

Since then, I’ve worked across advertising and brand communication, across formats including billboards, social media, digital campaigns, website and product copy (scriptwriting being one of my favourites).

When I’m not working, I’m usually travelling, doting on cats, or sharing facts no one asked for. (Did you know a group of flamingos is called a flamboyance?)