Launching Oasis & Terra: Branding for Urban Ladder's New Collections

100+ Products. A New Beginning for Urban Ladder.

After almost 2 years, Urban Ladder was set to launch a new line of furniture. Contemporary. Ahead of the curve. And in need of copy that could carry its ambition without sounding like every other furniture brand out there.

Story

A New Ray of Hope

The Oasis collection was designed for people who treat their homes as sanctuaries. Calm. Considered. Everything in its place. The brief was to write copy that felt like the furniture looked — unhurried, refined, and deeply liveable.

Every headline, every product name, every line of body copy was written to feel like it belonged in that space. Not just describing furniture, but conjuring the life you’d live with it.